Godfrey’s: Capturing Performance and Tradition in Rowing Apparel

For Godfrey’s, a specialist maker of bespoke rowing outfits, I was commissioned to create a dynamic photo series that highlights both the precision craftsmanship and the spirit of the sport. The imagery showcases the technical quality and tailored fit of their apparel, while also capturing the energy and dedication of rowers wearing Godfrey’s kit. This visual story helps position Godfrey’s as the go-to brand for rowing teams seeking performance and tradition in every stitch.

A group of young female rowers wearing black athletic jackets with white accents, orange geometric-patterned leggings, and sunglasses, seated in a rowing boat on the water, preparing to row.
Four young men wearing matching athletic shirts with horizontal stripes, standing outdoors on a cloudy day, engaged in conversation and smiling.
Three men carrying a rowing boat
A man wearing a sports shirt and goggles on his head leaning over a rowing boat outdoors.
Young man wearing a navy athletic shirt and a smartwatch, working on a black and yellow racing bicycle in a workshop.
A male rower in sunglasses and an orange, black, and white jersey walking along a dock with rowing shells and oars by his side on a cloudy day.
Male athlete carrying a racing kayak on his shoulder near a body of water, with orange buoys and equipment in the background.
A man wearing sunglasses and a sleeveless sports top, leaning over a rowing boat, preparing to row.